Author Archives: admin


The Chengdu Consensus on the way to


Chengdu resident BABY CHEN

Panda Rescuer “Baby Chen” returned “Wednesday” the Low Carbon Panda to BLOCKCHAIN BETHUNE today…

and also met “Commander Panda” the small but vital guide to the GLOBAL WAR ON POLLUTION…

After learning about the life of the real 白求恩Bethune,

little Chen became the first baby to sign and support the CHENGDU CONSENSUS (^_^)_\!/

surrounded by her proud parents, little brother and the SDG GLOBAL GOALS, Caring Currency and the SDG Token, Baby Chen continues to contribute her ideas and designs…

Yet another successful outcome for BLOCKCHAIN BETHUNE, the Republic Of Conscience and the meaningful CHENGDU CONSENSUS_\!/



Join the Consensus on how we solve the 17 Global Goals of the United Nations… 

成都SDG共识CHENGDU CONSENSUS at the Global Blockchain Conference, Chengdu China, 2017.


STATEMENT: “参与者同意在2030年之前,通过区块链技术帮助世界实现17个可持续发展目标”

“Participants agree to help the world with Blockchain Technology to achieve the 17 Sustainable Development Goals by 2030.”


公司参与者 CSR – Company Social Responsibility 个人参与者 ISR – Individual Social Responsibility






Article from February 2017 SOCIAL VALUE and INTANGIBLES REVIEW: “The SDG Coin Token and the BLOCKCHAIN” Citizens of the Republic Of Conscience will achieve the SDG Sustainable Development Goals by 2030 through blockchain development of Caring Currency and SOCIAL CREDIT: 

A co-authored white paper about the SDG Coin Token and SOCIAL CREDIT is also available here:

is part of the WORLD SUSTAINABILITY PROJECT –  Republic Of Conscience and,

The MCMASTER INSTITUTE for Sustainable Development in Commerce, Unit C, 2/F, 728-730 Nathan Road, Mongkok, Kowloon, Hong Kong – Speaker booking line: (852) 3953-1620

Chengdu Consensus

…coming to Consensus on the most important issue of our lives….. let’s make it FUN_\!/

Participants at the Global BlockChain Conference in the Chinese city of Chengdu are coming to a Consensus that we must invest some time, resources and energy in BALANCING the BLOCKCHAIN ecosystem.

Caring participants are seeking a Consensus that the GLOBAL GOALS, (also known as the SDG’s) are achievable, utilizing the BLOCKCHAIN as a technology for good, (the original intent of Satoshi Nakamoto’s digital currency whitepaper)







“Participants agree to help the world with Blockchain Technology to achieve the 17 Sustainable Development Goals by 2030.”


公司参与者 CSR – Company Social Responsibility 个人参与者 ISR – Individual Social Responsibility


_____________________________ _______________________________ 


(to be eligible for your FREE “Caring Currency” token, your selfie must clearly show 3 Fingers*)

加入,请加这个微信群和发您的3个指头的照片(只有3个手指的个人自拍照片才会拿到代币*)(to be eligible for your FREE “Caring Currency” token, your selfie must clearly show 3 Fingers*)


….use your WeChat to join the FUN_\!/

Join the first 500 group as a “Citizen Of Conscience”: Use WeChat and this QR CODE to join:

Happy Participants at the Appreciation Dinner of  GBCC 2017 celebrating the CHENGDU CONSENSUS


“Blockchain Bethune” (Philip McMaster) bringing the United Nations 17 SDG Sustainable Development Goals to the top of the world –  guided and led through their homeland by the Sherpa people of Nepal.

PHOTO: “Blockchain Bethune” (Philip McMaster, left) bringing the United Nations 17 SDG Sustainable Development Goals Banner (and a new boxed mobile phone for the next SDG Summitteer) to the top of the world – Everest Base Camp –  was guided and led through their home region by Dr. Neema (Right) and the Sherpa people of Nepal.

The month of April, 2017, saw Philip McMaster in the Character of “BLOCKCHAIN BETHUNE” ( 白求恩 BaiqiuEn) – modeled after the famous Canadian humanitarian internationalist, Dr. Norman Bethun – bringing Blockchain Technology,international connections and a vision for a Sustainable Development Showcase of SDG achievements to the Everest region of Nepal.

DaLong = Big Dragon

McMaster, known as “DaLong“ in China, is Blockchain Ambassador for DACA the Decentralized Autonomous Coalition Asia, as well as many other Blockchain-based 3rd Sector / Social Credit initiatives.

Before leaving on the Eco Everest Expedition – originally inspired and organized in 2009 by Asian Trekking (Astrek) of Nepal general manager Dawa Steven Sherpa  – his father Ang Tshering Sherpa, president of the Nepal Mountaineering Association (NMA) presented Philip McMaster with much appreciated and memorable gifts from the NMA. (see article below)

SDG Token to the Top Of Everest

The Goal of the BLOCKCHAIN to EVEREST CHALLENGE is to use the opportunity of the annual ECO EVEREST EXPEDITION to call out the urgent message from the top of the world: the need to solve the 17 SDG goals before 2030 by bringing the SDG TOKEN repeatedly to the top of our minds and attention_\!/

On the Everest trail in April, Philip McMaster researched local conditions, observed and inquired about infrastructure and spoke with knowledgeable people about the real, on-the-ground conditions and how BLOCKCHAIN technology can bring social, economic and environmental benefit to the region.
As one of the world’s premiere tourist destinations, McMaster sees opportunity and urgency in implementing plans that not only protect the natural resource that serves as the water reservoir for billions of people in China and India, but as the world’s most polluted mountain (through Western influence and disregard ) – its cleanup serves as a high-profile recognition of the Global War on Pollution and a respect for the generations of Sherpa people who consider the mountain a sacred holy mother of the Earth, as it is the source of water for billions of peoplin India and China.


The efforts of Blockchain Bethune (McMaster) are intended to delve even deeper than the obvious concerns for the surface pollution and downstream flow of water – reaching into preservation of intangible cultural heritage, economic stakeholding and the reduction of inequalities among locals of the region. 

PHOTO: Establishing the Embassy Of the Republic Of Conscience at Everest Base Camp, for the purpose of installing the 17 Global Goals at the top of the world_\!/
Most, if not all the Sustainable Development Goals (SDG’s) have innovative, useful and direct applications and urgent opportunities for implimentation and experimentation in the Everest/Khumbu region.

[ Next Article: The Great Himalaya Trail, Blockchain and the Chinese government “One Belt – One Road” initiative. ]

How The Blockchain Saved The World
Inspired by the days of hiking through the majestic Himalaya on the way to establishing an Embassy of the Republic Of Conscience at Everest Base Camp, McMaster absorbed the immensity of the challenges, problems and an appreciation of how the “Story” of How the Blockchain Saved the World could be told in an exciting, innovative way even a child could understand.
There is only one way to the top of Everest – Step-by-step and taking enough time to allow your body to CHANGE and ADAPT to your new environment. One foot in front of the other.. there are no shortcuts, not safe ones anyway.

Peer-to-Peer Acclimatization: The Great Equalizer
The trail is rough, steep and challenging. Mostly up, sometimes down, but always more up than down. Acclimatization is absolutely necessary – only fools show off their “strength” and try to shortcut the process of adjusting to higher and higher altitudes. 
Some of these self-important idiots who race ahead, ignoring the signals and the advice of others, get very sick and occasionally die in the process of trying to defeat the natural order of things. These people are not listening to their bodies or the wisdom and experience of their peers – sadly, they only have themselves to blame for their misfortune. 

There is a great opportunity for the Blockchain to be applied as a personalized safety recording, tracking social credit-building and possibly even a predictive system to aid authorities and the climbers themselves to remain within the boundaries of safety.
The Khumbu / Everest trail apparently has one of the top mobile telephone switching systems in the world. When asked, numerous sources said that 3 years ago the system was flawless, up 99% of the time and a great source of pride (and safety) for the local people and tourists to the area.

Today, the system is very poor – intermittent at best, often no signal at all and certainly no “data” to upload beautiful photos of the region and its people.
The company that originally installed the world-class equipment would be devastated. There’s probably nothing wrong with the hardware – it’s the maintenance and care of the infrastructure that is lacking, and likely other political and competitive factors too. 


Abusing the Sherpa people and their livelihoods as pawns in commercial and political fights for product distribution and basic communications services is truly unfortunate and unfair. The impression and impact on tourist experience and satisfaction should also be an important consideration. It doesn’t reflect well on the world-class region. The adoption and integration of Open-source Blockchain / Internet of Things (IoT) could be a showcase technology to solve this impasse and level the playing field.
Fundamental Anti-Fraud Truth System
The Blockchain is neutral and non-judgmental. Code is the law and if you lie to it, the lie is recorded. If you tell the truth the truth is recorded. 
We all lie to ourselves about our status and importance, the fact is we need to stop taking Selfies, and begin taking WeFie3’s – group photos that show a (3 Finger) balanced world is in our hands…

Adoption of BLOCKCHAIN TECHNOLOGY in registering, confirming, tracking, monitoring, assisting, tracing, rewarding (emotipoints) and authenticating position along the route (including the summit) could save lives and enhance reputations.
Everest Base-Camp Embassy of the Republic Of Conscience.
The decentralized, distributed, blockchain Republic Of Conscience is establishing Embassies around the planet.. wherever “Citizens Of Conscience” assemble to create the new “Sustainable World Order”.
Everest Base Camp was not the first embassy of the ROC and won’t be the last… but it’s the highest so far... until the brave and competent Sherpa bring the smaller SDG banner and a Sustainability Symbol to the summit of Mount Everest (^_^)_\!/

….join and support the Eco Everest Cleanup Expedition, earn and invest your SDG Tokens in the SDG EVEREST effort_\!/

for additional background on BLOCKCHAIN TECHNOLOGY, and McMaster’s proposed Republic Of Conscience SOCIAL CREDIT system, please read: 



Ignore the date of posting … it’s not an April Fools Joke…

The SDG Challenge is building on success after success… the world is changing and you are making the difference.

We’re moving forward with the activities of “BLOCKCHAIN BETHUNE“… climbing the difficult trail facing the big SDG mountain, connecting communities along the trail to compete to solve the World-Wide SDG CHALLENGE by encouraging CHANGE WEDNESDAY, SDG Hackathons and other activities to bring DIRECT ACTION and INVOLVEMENT in solving the 17PlusONE Global Goals.


Starting April 6th, 2017, in “the Spirit Of Bethune“,  Philip McMaster, co-founder of the World Sustainability Project and the Decentralized Republic Of Conscience will begin the BLOCKCHAIN REVOLUTIONARY TREK also known as the LONGCHAIN MARCH – starting in Lukla,  Nepal, linking communities along the long, difficult trail to Mount Everest, the Republic Of Conscience and the world.


Welcomed by community leaders from Nepal and around the world, the efforts of the World Sustainability Project are recognized as non-political, non-partisan and focused on ONE objective we ALL SHARE – Solving the 17PlusONE Global Goals before 2030.

Ang Tshering Sherpa, President of the Nepal Mountaineering Association and Chair of the Climate Alliance of Himalayan Communities meets with Philip McMaster of the Peace Plus One – World Sustainability Project & Ambassador of the Republic Of Conscience after 10 years… kindly offering meaningful and memorable gifts on his return to Nepal as well as heartfelt support for the BLOCKCHAIN TO EVEREST / SDG Challenge starting in Nepal on April 6th 2017.

Philip McMaster with old friend Dawa Steven Sherpa, Managing Director of Asian Trekking and Astrek Group


You can also participate in the EVEREST BLOCKCHAIN / SDG Challenge   (^_^)_\!/ just make sure you subscribe to the Republic Of Conscience (ROC) and watch for the launch of the

((SDG Token))

The analogy of “climbing Everest” is the objective of Bitcoin, Etherium and all the Blockchain-based currencies. Everyone wants their favourite currency to be dominant, to win, and the best way for that to occur is through an inclusive, healthy, positive, and competitive spirit that “floats all the boats” and eliminates the fakers, cheaters and short-cut-takers.


The SDG Challenge will also encourage non-coding people to make competitive “cryptocurrency investment” in the “Treasury” of the Decentralized Blockchain Republic Of Conscience, using the fiat or crypto currency they are most comfortable with as a BLOCKCHAIN ONRAMP.

As the world learns about our individual opportunity to compete with our favourite “team” of Currency, (BTC, ETH, ETC, zcash, monero, and so on…) …people around the world can join in the effort, exchanging their Cash/Ether/BTC as a Citizenship investment in the Republic Of Conscience (ROC) and become an active participant in the Blockchain race to get voting rights and influence in the sustainable direction of the Republic Of Conscience (stake, voting on use of funds without dividends like bonds).


“King of the hill”
Participating in the Republic Of Conscience Blockchain includes participating in all Blockchains and currencies able to purchase a Caring Currency within the ROC Treasury.

The currency the most often used to buy any of the Caring Currencies of the ROC will be declared the “King of the Hill”, bringing prestige to that currency as the most supportive of the Republic Of Conscience.

As an investor citizen of the Republic Of Conscience (ROC) you have the right and option to vote with your individual conscience, or leave it to the consensus voting of the major stakeholders within your Currency Camp – your alignment as ALLIES BUDDIES or COLLABORATORS and choice of participation in and direction of your invested funds is up to you.

Put your money where your mouth is… skin in the game ~ no armchair coaches ~

Power is in the hands of those most invested in the ROC. Balance is achieved by decentralized mobilization of involvement and investment along philosophical community lines – with diversity and collaboration securing decentralization and equitable distribution of community support.
All charities, NGOS, NPOS and Social Enterprises registered with the ROC are eligible for support from communities within the ROC. Individual causes are funded from within the pool of resources of the individual communities – Christian causes are not forced to fund Muslim causes, Bitcoiners are not forced to fund Etherium, ETCers are not forced to fund ETH startups, but can if consensus between communities is reached.

Curators of the Republic Of Conscience are those humans identified with the greatest stake in any of the invested currencies or precious metals in the ROC.




youthspeak_91901Be Part Of the Solution and Support the Republic Of Conscience at the United Nations Climate Change Conference (COP22) in Marrakesh Morocco.

BLOCKCHAIN SUPPORTERS are sponsoring Philip McMaster, the 3rd Sector BLOCKCHAIN Ambassador to the United Nations Climate Change Conference to share the great initiative of the Republic Of Conscience and GREATER BLOCKCHAIN community.

Join us in MARRAKECH_\!/

(BELOW) VIDEO Presentation in Beijing about the BLOCKCHAIN and FINANCIAL INCLUSION

Part 2 –




CHANGE WEDNESDAY is the Global Campaign to officially “CHANGE WEDNESDAY” to the day every week when we live a Lifestyle Of Health Happiness And Sustainability (, making positive, sustainable, personal change our priority. SMILE~CHANGE~UNPLUG_\!/


On CHANGE WEDNESDAY November 16th 2016, the Republic Of Conscience will make its presentation and hold information sessions to “officially” launch the SDG Game Token in the U.N.’s Civil Society Green Zone.



English / Chinese INVITATION to Participate in Marrakech



Birth3Day Party

It’s that time of year again, Philip McMaster the co-founder of the World Sustainability Project and 3 Finger “CHANGE WEDNESDAY” is having a BIRTHDAY PARTY and YOU are invited!

DaLongBirthday6 DaLongBirthdayBethune DaLongBirthday9 DaLongBirthday8 DaLongBirthday6 DaLongBirthday5



Birthday3If you are not in Beijing or you can’t make it to the party, and you still want to send a gift – please make sure it has “3’s” in it… ha ha ha_\!/




A few people have said they want to “send me something” which is unnecessary but much appreciated

but there’s a dilemma: in the old days, people met face-to-face to shake hands, pat on the back and exchange good wishes for the future.

Today, we’re “too busy” or it’s “not convenient” to take the time  and make the effort of appreciating others and strengthening relationships. (see )

To solve this problem I suggest the following solutions (but NOT obligation):

Physical gifts- Temporary Address:

Virtual gifts-  Philip . McMaster (a] hotmail

Financial gifts – please use the weixin / wechat Hong Bao!

QRCODE_IMG_4741 giftIMG_4742 doc_3crown_HongBAO


Your Chance to Play in the New Economy

Here’s your CHANCE TO PLAY in the new FinTech Ecosystem by OPENING A TRADING ACCOUNT on the BLOCKCHAIN with a Canadian company, and the ONLY “LISTED” Trading platform regulated by the Canadian

Check out HOW the BLOCKCHAIN Saved the WORLD… and start your adventure into the future today_\!/ )

We are developing SPECIAL COMMUNITY COINS to collect and trade in the future…

NOTICE: REMEMBERNEVER INVEST MORE THAN YOU ARE WILLING TO LOSE. Treat playing this game as an investment in education… participating in a global Financial Technology experiment that is making youthful millionaires and changing the world_\!/

Until the END OF AUGUST.. Please use the following code which benefits the Republic Of Conscience and offers you a limited number of “gold-backed” coins and movie tickets



Exciting “Sustainable” Developments…

The first few months of this year have witnessed amazing developments in the World Sustainability Project:

Media Coverage of the MuscularMind / World Sustainability Project –


– Speeches and Presentations


Young people LOVE “CHANGE WEDNESDAY” – SMILE~CHANGE~UNPLUG_\!/ (Famous International School, Beijing)

LOHHAS BALANCE DAY – another name for “3 Finger Wednesday” or “CHANGE WEDNESDAY” (Photo: New Economy Conference in Chengdu)

In China, it’s “HOW CHINA SAVED THE WORLD” in the rest of the world, it’s “HOW the BLOCKCHAIN saved the WORLD

READY? POP-UP NOW!” (READYPart Of the Problem UPgrade NOW!) meetings are great opportunities to share tactics to win the Global War on Pollution and encourage the  LOHHAS validation of People, Products and Places_\!/

More and more people are profiting from Crowdsourced, Decentralized Autonomous Validation on the BLOCKCHAIN.

Philip McMaster of the MCMASTER INSTITUTE for Sustainable Development in Commerce (2000) – one of the pioneers from the Republic Of Conscience,  shows a favorite “organic fair trade coffee product” with the “3 Finger LOHHAS VALIDATION MARK” on the package.

Speaking at the world famous Cheku Cafe (Garage Cafe) in Zhongguancun District, Beijing – Philip McMaster (DaLong 大龙)shares how the Cafe was the First “Embassy” of the Republic Of Conscience, and a place of connections and inspiration for the projects of the World Sustainability Organization

– De-Zombification

– De-Zombification (stopping “Zombie” behaviour) is one of the goals of the World Sustainability Organization – and the “CHANGE WEDNESDAY” program. Part of the “Global War on Pollution” – Zombie spirits who are Part Of the Problem (POP) are destroyed every Wednesday when people who are Part Of the Solution (POS) SMILE~CHANGE~UNPLUG_\!/

–  International Documentary




– THE BIG NEWS is the or on the BLOCKCHAIN – Everyone is talking about the BLOCKCHAIN as if it was something new – but the was concieved years ago on the concept of the immutable power of the BLOCKCHAIN_\!/

Step ONE is assembling the best hearts and minds from around the world to adapt the BLOCKCHAIN to a Decentralized Autonomous Organization known as the Sustainability DAO of the Republic Of Conscience.

The LOHHAS DAO will make many of the projects of the World Sustainability Project and the Republic Of Conscience now possible, accessible and more easily understood and adopted.

SUSTAINABILITY DAO from Philip McMaster on Vimeo.