#Duang# (^_^)_\!/ you discovered the Secret Of Sustainability_\!/
A new word is taking the internet by storm in China – and indications of its parallel, secret, and obscure meanings are now coming to light.
FROM THE BBC:
“The character “duang” is so new that it does not even exist in the Chinese dictionary. But it has already spread like wildfire online in China, appearing more than 8 million times on China’s micro-blogging site Weibo, where it spawned a top-trending hashtag that drew 312,000 discussions among 15,000 users. On China’s biggest online search engine Baidu, it has been looked up almost 600,000 times. It’s been noticed in the West too, with Foreign Policy seeing it as a “break the internet” viral meme – like a certain Kim Kardashian image, or a certain multicoloured dress.”
No one agrees on what duang duang duang actually means, but it’s been discovered that China’s Peace Plus One – World Sustainability Project, better known as the “3 Finger Project” may have already set the foundations, pathways and characters at the intersection of wildly popular internet memes.
China’s Peace Plus One – World Sustainability Project, which has been sharing its own meme – the 3 Fingers – representing Society, the Environment and the Economy in balance, or more traditionally and simply “Tian, Di, Ren – He” ( harmony between Heaven the Earth and the People), is revealing it own secret relationships. Positive meanings and obscure but recently revealed connections to duang duang duang.
“Everyone’s duang-ing and I still don’t know what it means! Looks like it’s back to school for me,” said Weibo user Weileiweito.
Referred to by the WSP as “SanDuang” or Duang_\!/ Duang_\!/ Duang_\!/, the meme adapted from the spoof of the original Jackie Chan shampoo commercial now indicates a special attention-getting emphasis or “sparkling 1,2,3 impact” from participating in the 3 specific actions of 3 Finger Wednesday – the day every week when we SMILE~CHANGE~UNPLUG_\!/
Perfect Storm of uncertainty and need to change
Like a perfect storm, the internet spoof on our self-absorbed, vacuous, nebulous, uncertain lifestyles promoting consumerism above all else – “So rich, So shiny, So soft” duang-duang-duang… racing through the same cyberspace as Chai Jing’s hard-hitting documentary on pollution “Under the Dome” (穹顶之下), creates a tension causing people to think about what’s meaningful and what they’re doing with their lives.
Unlike the irreverent shampoo spoof, the viral documentary lays bare our responsibilities to stand up, think and care about Society, the Environment and the Economy, creating pressure to review our priorities and set the stage for the positive actions such as those of the 3 Finger Project.
AnotherWeibo user asked: “Have you duang-ed today? My mind is full of duang duang duang.”
The widespread experimentation, irreverence and creativity of the viral videos in China reveals that a lot has been going on for years and years behind the scenes and below the surface.
Earnest thought leaders and their efforts have been struggling to find resources, supporters and their voice. Not only the grassroots have been quietly pondering their future, but the leaders and celebrities too – however almost everyone has been afraid to take decisive action on anything but a purely economic focus. The time has not been perceived to be right, with too much to lose in the short term.
The tip of this pollution and climate iceberg has been obscured with Potemkin villages, covered with green washing and commercial insincerity and scandal. What’s been missing is an open, playful and serious mix of emotional interest and desire to act, that is, until this perfect, positive internet storm.
Jackie Chan and the Duang Duang Duck
Jackie has been sowing the seeds of sustainability for years, from picking up rubbish on movie sets in Hong Kong to speaking about the need to treat our planet better. Maybe Duang Duang Duang was part of his strategy all along.
In the photo above, Jackie and a gentleman sharing the 3 Finger Sustainability Symbol are captured recognizing LCP the Low Carbon Panda in the audience and matching LCD the Low Carbon “Duang” Duck for a Wednesday Duang Duang Duang.
The (Formerly) Secret Symbol of Sustainability, Revealed…
The Meaning of #duang#, #duang#, #duang#
“To duang or not to duang, that is the question,” wrote user BaiKut automan.
Now we know Jackie’s Duang~Duang~Duang of “So rich, So shiny, So soft” fame is actually a meaningful rallying cry announcing our new-found enthusiasm and positivity, stressing the balance between Duang_\!/ Duang_\!/ Duang_\!/ or more specifically -“We’re So Social_\!/ We’re So Environmental_\!/ We’re So Economically balanced_\!/”
The impact of Chai Jing’s more upsetting “Under the Dome” (穹顶之下), prompts us to envision an Optimistic Truth, that “San Duang” (3 Duang) can remind us of 3 Finger Wednesday, the special day each week when we must focus on POSITIVE CHANGE and ask people to join us and SMILE~CHANGE~UNPLUG_\!/ which becomes an energetic and bouncy Duang_\!/ Duang_\!/ Duang_\!/ a proxy for We’re SMILEY_\!/ We’re so CHANGED_\!/ We are so UNPLUGGED_\!/
#duang#, #duang#, #duang#, #3FingerChallenge#
But you won’t really know what it means to be Part Of the Solution until you participate in the 3 Finger Challenge and Duang~Duang~Duang your way to the UNITED NATIONS CLIMATE CONFERENCE in PARIS via your 3 Finger Signature Photo_\!/
Duang~Duang~Duang-ing along, gathering thousands of others every Wednesday until the 3 FingerLOHHAS MAP is presented by the Chinese Delegation to the UN in PARIS in December.